Employee Experience as the Key to strong Employee Retention

December 1, 2021

A holistic positive employee experience is the key to strong employee retention. The employee lifecycle and the Big Five are two models that significantly support companies in addressing the needs of their employees. Organisations thus achieve a strengthening of the employer brand as well as of the satisfaction within the company.

What exactly is Employee Experience?

Employee experience is the overall consideration of all experiences of employees – before, during and after an employment relationship. The basis for a successful employee experience is a holistic view of the employee lifecycle, taking into account the personality and character of the employees.

Why is Employee Experience so important?

By focusing on employee experience, employers strengthen their employer brand – and create a work culture in which their employees enjoy working and are successful. Organisations benefit from a strong employee retention – as the needs of employees are taken into account throughout the whole lifecycle. In addition, the physical and emotional well-being of employees is increased, as well as the team spirit – as employees feel engaged and valued.

What is the Employee Lifecycle?

The employee lifecycle is the lifecycle that all employees experience during their employment with a company. The lifecycle includes five phases: recruitment, onboarding, development, retention and offboarding.

  • Recruitment: includes all measures to fill a vacancy. Personality and character traits help in the selection of suitable candidates – and already predict a match or mismatch.
  • Onboarding: in this phase, employees receive an introduction to the new job activities and the work area.
  • Development: this phase includes the personal and professional development of employees. The younger generation in particular attaches great importance to continuous development opportunities.
  • Retention: employee retention refers to the ability of companies to keep employees in the company for a long time. Organisations thus benefit from a high level of commitment from their employees.
  • Offboarding: if employees and the company decide to end the cooperation, the offboarding process begins. Here, it is important for a company to consider the needs of its employees.

How do Personality and Character affect the Employee Experience?

By considering the personality and character of employees, companies can draw conclusions about their behaviour during the employee lifecycle. The personality can be analysed with the help of the Big Five. This model is based on the expression of 5 essential factors:

Openness to experiences, conscientiousness, extraversion, agreeableness and neuroticism – and is considered the basis for personality research.

  • Openness to experiences: how open is the employee to new experiences? Employees with a high score question current approaches and try out new ways of solving problems.
  • Conscientiousness: how perfectionist and precise is the person's work? A high score in this category indicates a responsible and reliable way of working.
  • Extraversion: how talkative and active is the person? Employees with a high score are sociable, optimistic and open to new suggestions.
  • Agreeableness: how understanding and empathetic is the employee? A high score here indicates a high level of understanding and empathy of the employee.
  • Neuroticism: how emotionally vulnerable is the employee? People with a high score in this area show a tendency towards stress, anxiety and insecurity.

Thanks to this model, HR managers can adapt their communication and tasks in a targeted manner – and respond to the individual needs of employees along the employee lifecycle.

How does Employee Experience support with current HR Challenges?

To conclude, a holistic positive employee experience is the key to strong employee retention. If employees see every phase of the lifecycle as a positive experience, they contribute to strengthening the employer brand and satisfaction within the company.

Companies gain detailed insights into the lifecycle and personality of employees. This enables them to identify critical phases and initiate measures for improvement. Already in the onboarding stage, HR managers are thus able to take into account the needs of employees and track them along the lifecycle.

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