Pulse Checks: How do you stay at the Pulse of your Employees?

October 25, 2021

Work-life balance, purpose, self-fulfillment – how can HR managers respond to current challenges? The solution is pulse checks. Thanks to regular pulse surveys, HR managers always stay at the pulse of their employees – and can thus react to critical changes.

War for Talent, Generation Z, Home Office – What Challenges do HR Managers face today?

Generation Z and Millennials have new demands on their workplace. Work-life balance, purpose and self-fulfillment are at the heart of the new generations' needs.

Young employees want to identify with the company – a clear vision, mission and purpose are therefore essential. The possibility to work from anywhere is another challenge for HR managers, as home office is becoming increasingly important.

Employees of the new generations also want to engage more holistically with the company and feel welcomed and valued – but how can HR managers ensure this? With regular, science-based pulse checks.

If companies understand the needs and wishes of their employees, they can determine targeted measures – and thus increase satisfaction and commitment. Holistically, employee productivity, quality and retention are improved. New technology and scientific knowledge make this possible.

What are Pulse Checks?

Pulse checks, also called pulse surveys, give employers the opportunity to measure important HR topics on a regular basis and thus actively evaluate their employee satisfaction.

They offer a high degree of flexibility: companies can choose between daily, weekly, monthly and annual pulse checks and determine the number of questions depending on the frequency.

Pulse surveys typically contain a small number of questions and are conducted more frequently than annual employee surveys. Pulse checks give employers the opportunity to measure their employee satisfaction and engagement in real time and respond quickly to feedback. In this way, employers always have an up-to-date picture of their employees.

Why Pulse Surveys?

Pulse checks enable an increase in effectiveness and efficiency compared to previous employee surveys – as they can be implemented faster, cheaper and more targeted. But how exactly do pulse checks or pulse surveys help to cope with current HR challenges?

  • Employers can get to know and understand the wishes, needs and interests of their employees
  • All phases of the employee life cycle are taken into account – from recruiting to offboarding
  • The transparency in the company is increased – and employers can act based on their findings
  • Employee satisfaction and engagement are holistically improved
  • The performance of the employees and the quality of their work are increased

What are the Advantages of Pulse Checks for Managers?

"Measures to increase engagement based on regular pulse checks achieve fivefold ROIs."

Marco Meister, Founder and CEO of atwork

The goal of employers is to create a holistic positive experience for their employees along the employee lifecycle – because this is how they can retain employees in the long term. But how do HR managers manage to take all needs into account? The solution is automated pulse surveys on all relevant topics.

  • Respond to feedback more quickly and easily
  • Regular pulse checks are free from bias due to direct results
  • Up-to-date insights in real time enable immediate action
  • Improving the dialogue and transparency with employees
  • Picture of the status quo of the employees

Pulse surveys are essential for a living feedback culture in companies. Annual employee surveys are no longer up-to-date. Employees of the new generations want to be regularly involved and heard. Moreover, evaluations take several months – which is why it is not possible to react in real time and therefore important issues are not acutely addressed. This leads to distortions and wrong measures.

How can HR Managers overcome current Challenges with Pulse Surveys?

With pulse checks, employers can regularly ask about the status quo of their employees – be it in terms of engagement, satisfaction, purpose or job design. They can choose the topic that fits to their needs and derive measures from the results.

Regular pulse surveys enable HR managers to retain employees in times of "war for talent" and to be an attractive employer in the long term. It also gives employees the feeling of being heard which increases their engagement and opportunities for self-fulfillment.

Overall, both employers and employees benefit from regular and short pulse surveys.

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Whether in academia or in practice, employee engagement is becoming increasingly important. How can HR managers sustainably promote the engagement of their employees?

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